Threefold increase in turnover from transactions with Allegro Pay Business

Allegro Pay Business is a deferred payment method (BNPL) for businesses, available on the Allegro Business platform. Since 2021, the service has been co-created with Allegro, constantly improving its parameters based on the observation of traders’ needs. The effects of these changes have exceeded expectations. During the year, the value of orders using Allegro Pay Business increased threefold (y/y), and the transactions concluded generate three times higher turnover compared to other payment methods.

The goal of the optimizations implemented was to make Allegro Pay Business available to as many companies as possible – regardless of industry or seniority in the market. More than 100,000 have gained access to the service. entrepreneurs. Using it has become possible from day one – 1 in 10 companies deferring payment are start-ups that have difficulty accessing other forms of financing. By increasing the possible purchase limit to as much as 50,000. PLN, the service has also become attractive for companies fulfilling larger orders. Another important change was the extension of the deferred payment period. Entrepreneurs have a choice of a free 30-day or 60-day period (with an interest rate of 4.5%). Such terms are already standard in the consumer segment; in the B2B segment Allegro is the only platform in Poland to offer them on such a large scale.