Paulina Nawrot

Digital Manager

W PragmaGO zarządza kanałem Digital. Opracowuje strategie, realizuje kampanie marketingowe i wdraża rozwiązania, które budują silną pozycję marki w Internecie. Stale gromadzi aktualną, specjalistyczną wiedzę z zakresu marketingu cyfrowego, regularnie dzieląc się nią z czytelnikami.

Jak wygląda proces zakupowy?
10  min czytania

Purchase process in e-commerce – how to reach the customer?

The purchasing process is not complicated, but getting it to the very end is quite an art. How to do it?

Buying a car out of a lease at the end of the contract

The end of the lease agreement is the time to buy back the vehicle. How to prepare for it and what is worth knowing?

Sources of corporate financing

Bank loans, borrowings, proceeds from the sale of assets and own contributions are sources of corporate financing that are probably familiar to everyone. Learn about other, less popular ones.

Jak odróżnić remarketing od retargetingu?
7  min czytania

Remarketing vs retargeting – what are the differences and what are they used for?

Learn the main differences between the two strategies, as well as how they can be effectively implemented as part of a comprehensive marketing campaign.

5  min czytania

Recycling fee for companies – who is affected?

What is the recycling fee? When should it be collected and what is its rate? Check it out!

Split testing dla sklepu internetowego
8  min czytania

A/B testing in an online store – what can you achieve with it?

How to conduct A/B testing to improve your online store's performance? Check out our guide!

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