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15.04.2026 
14 minutes of reading Optimizing content for Google AI Overviews – how to take care of SEO to appear in AI overviews?
How to use the potential of Google AI Overviews? Make sure your content is optimized!
01.04.2026 11 minutes of reading What is 360-degree marketing in e-commerce and how to use it?
360° marketing is a strategy for reaching customers through multiple channels simultaneously – but does it really work in e-commerce and how do you implement it? We answer these questions.
04.03.2026 14 minutes of reading Live chat or chatbot? Which solution will work better for your company?
Choosing between live chat and a chatbot can be difficult. Learn the advantages and disadvantages of both solutions and find the right option for your company!
18.02.2026 11 minutes of reading What is E-E-A-T? Get to know Google’s guidelines for content and SEO
E-E-A-T refers to four pillars – experience, expertise, authority, and trustworthiness – on which Google bases its assessment of content quality. Find out how to meet them so that your website climbs higher in search results and gains users’ trust.
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