Category: Marketing
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Optimizing content for Google AI Overviews – how to take care of SEO to appear in AI overviews?
How to use the potential of Google AI Overviews? Make sure your content is optimized!
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What is 360-degree marketing in e-commerce and how to use it?
360° marketing is a strategy for reaching customers through multiple channels simultaneously – but does it really work in e-commerce and how do you implement it? We answer these questions.
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Live chat or chatbot? Which solution will work better for your company?
Choosing between live chat and a chatbot can be difficult. Learn the advantages and disadvantages of both solutions and find the right option for your company!
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What is E-E-A-T? Get to know Google’s guidelines for content and SEO
E-E-A-T refers to four pillars – experience, expertise, authority, and trustworthiness – on which Google bases its assessment of content quality. Find out how to meet them so that your website climbs higher in search results and gains users’ trust.
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What is m-commerce and how does it differ from e-commerce?
How will hyperpersonalization affect the e-commerce customer experience? Can UX personalization be overdone?
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What is ROI and how to calculate it correctly?
How will hyperpersonalization affect the e-commerce customer experience? Can UX personalization be overdone?
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Hyperpersonalization in e-commerce – what will it change for the online customer?
How will hyperpersonalization affect the e-commerce customer experience? Can UX personalization be overdone?
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Influencer marketing in an online store
How does influencer marketing work? How do you find the perfect influencer?
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SMS Marketing in 2025 – do SMS campaigns still make sense?
How does SMS marketing work in 2025? Is it still worth using it?
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Call to Action – what is it, how to create an effective CTA?
What is a call to action? What should I pay attention to when creating a CTA so that it supports conversions?