Way one: take the time to set up your Allegro account
If you are wondering how to start selling on Allegro, the first step is to properly configure your account. Think carefully about the login you will use. The task will be easier if your store already has a name. If it doesn’t yet, make sure that the new login won’t be problematic in the future.
Choosing a company account is standard for Allegro sales, but it is worth mentioning – a private account on Allegro also allows you to sell, but only through Allegro Locally. What’s more, an Allegro company account gives you the opportunity to become a Super Seller, and also includes an invoice account or allows you to display the trader’s data next to the listing description.
Way two: make sure your offers are attractively presented
When selling on allegro.co.uk, you are always competing with other listings that will display to a potential customer at the same time. How to encourage them to click on yours? The listing title and thumbnail are key.
When you put up a listing, you need to describe it as best as possible in 50 characters, because that’s the character limit for the title. Make sure to include key information, such as the product title or name and the manufacturer’s name, and if there is enough space, other data, such as the material or weight of the product (if applicable).
Auction thumbnails are a separate matter – many sellers simply use product photos provided by the manufacturer. Some, however, choose to create their own template to make the listing stand out from the rest. In the era of combined listings on Allegro, this doesn’t matter much, but it certainly doesn’t hurt.
Once you get to the listing, a potential customer will be looking for elements that will convince him to buy, so it’s important to give him plenty of reasons to do so. When creating an offer to sell a product on Allegro, remember to:
- precise product descriptions – Make sure the description is easy to understand and leaves no doubt. Wanting to catch a customer by mistake is a tactic that only works for very short distances. The description should be written to include the benefits the purchase will bring to the customer. So don’t just focus on product features. Check out how to use ChatGPT to create product descriptions!
- professional product photos – A well-presented offer must have professional photos. You can, of course, use the manufacturer’s photos, but enriching your offer with original photographs can significantly increase buyer engagement.
- distinctive elements – consistent visual identification of the offer is a good practice that will allow customers to recognize the other auctions of your store among the multitude of offers of other stores.
Way three: consider creating a single account for each type of product
Many stores on Allegro sell tens of thousands of products in hundreds of categories. This gives the impression of entering a huge marketplace, so the customer experience is similar. If you decide to create one Allegro account for one type of product, it will be easier to convince customers who are looking for specialists in a particular field.
Conducting sales from several accounts simultaneously is not unheard of on Allegro, let alone against the terms and conditions, but it has its drawbacks. If a customer is looking for several different products, it can be an added advantage for him to take advantage of free shipping with one package from one seller. Since the introduction of the Allegro Smart service, this is of much less importance, but it can still be important to a potential customer.
Also consider that organizing the work of an online store combined with the need to operate on multiple accounts at the same time is a slightly more difficult task, which requires the use of appropriate software for managing multiple accounts simultaneously.
Way four: provide quality customer service
Taking care of the customer at every stage of the transaction (and also after it is completed) is a universal technique that is not only applicable on Allegro. However, the system of customer feedback on the seller is an integral part of the service, and although in 2023 it is not as crucial as in previous years, it should not be underestimated.
However, reviews are not everything – one of the important features of Allegro is the ability to open a chat with the seller. In this way, a buyer can pass questions about an order placed, make a complaint or contact you about any other issue. Allegro measures the frequency of responses, so if you leave customer questions unanswered or respond after a few days, your account rating will drop.
Commitment to customer service brings another tangible benefit – it is one of the conditions for receiving the Super Seller label on Allegro. More details in the next section.
Way five: use Allegro tools
Allegro is an e-commerce platform that has changed beyond recognition over the years (it has been operating since 1999!). The tools it offered to sellers have also changed. Nowadays, those who run stores on the Allegro platform can use a number of tools to make their offerings more attractive, thus increasing the chance of sales.
Allegro Ads
This is nothing more than Allegro’s advertising platform. With this tool you can promote listings and show them to a wider audience. Using Allegro Ads costs money, but in return it allows you to display your listings not only at the top or bottom of the product search view, but also on the homepage or category pages.
Super Seller
The Super Seller label has for years been a hallmark for those sellers who achieve a high rate of positive reviews, regularly display products and take care of customers. The terms and conditions of the program are clearly defined on the allegro.pl website, and although meeting them requires a bit of work, it is a game worth the candle.
Allegro Smart
The Allegro Smart! allows consumers to take advantage of free delivery of products to Parcel Machines and Allegro OneBox points (for purchases over PLN 45) and by courier (for purchases over PLN 65). Joining this program is almost a guarantee of profit for the seller – Allegro customers often first check whether the seller offers the possibility of using Allegro Smart, and only later check whether it has products they are interested in.
Allegro Coins
Customers can collect Coins and then use them to pay less for purchases on Allegro. Add Coins to your account to allow customers to collect Coins, thereby making your offer more attractive.
Way six: offer deferred payment
If your customers are often entrepreneurs, they can take advantage of PragmaGO’s Allegro Deferred Payment, or Allegro Pay Business. This option is available by default, but you can disable it in the seller’s account settings, under the “Deferred Payment for Business” tab. Why leave the option for business customers to pay at a later date? There are several reasons:
First: it’s an attractive solution for customers – the ability to pay at a later date gives your store’s customers more options. They can make purchases even if they do not currently have free funds, and their liquidity is not at risk. In the case of financing purchases through Allegro Pay Business, the entrepreneur does not have to wait long for a decision – this one is made within minutes.
Second: whether the customer uses deferred payment or not, your business still receives the money right away. PragmaGO (provider of the Allegro Pay Business service) sends a transfer to the seller’s account right after the order is placed.
Deferred payment in Allegro is a classic example of a win-win situation, i.e. circumstances in which each side wins – the customer gains more flexible purchasing options and the seller gains a more attractive offer.
Summary
The techniques outlined above are an excellent starting point when your goal is to increase sales on Allegro. Don’t worry that it may be difficult to put all six tips into practice. Pick one and focus on it.
We suggest starting by looking at your account setup, and then considering whether you have the time, resources and need to manage several Allegro accounts. Whatever you choose, remember that taking care of your customers can be crucial in the long run. Pay attention to fast shipping, professional handling of returns and complaints, and building customer trust through quality sales.
Also, remember to constantly analyze your competition and optimize your listings to stay competitive in the dynamic Allegro marketplace. Use price monitoring and process automation tools to effectively manage your sales.
By following these tips and systematically working on the quality of your listing, you are sure to see how to effectively sell on Allegro and increase your sales on this platform. Good luck in growing your business on Allegro!
