Archives: Poradnik
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Internet scams – phishing, spoofing, pharming and spam. How to defend against them?
What are the most common types of online scams and how to defend against them?
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User experience in an online store – improve sales with UX
How to ensure a good customer experience in an online store? Act in accordance with UX
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Mandatory truck equipment and safety systems
What is the mandatory equipment for company cars in 2025?
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What is sales automation and how to increase efficiency with its help?
What is sales automation? In what tasks can it relieve you and your employees?
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Tax changes in 2025 – check out the new taxes, contributions and PIT changes
We’re facing a lot of tax changes in 2025. Find out when and to what extent!
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SMS Marketing in 2025 – do SMS campaigns still make sense?
How does SMS marketing work in 2025? Is it still worth using it?
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EBITDA – definition and importance in financial analysis
In what situations is EBITDA used? What exactly does it mean?
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Call to Action – what is it, how to create an effective CTA?
What is a call to action? What should I pay attention to when creating a CTA so that it supports conversions?
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Tax residency certificate – what is it and how to get it?
Find out what a tax residency certificate is, what data it should contain and when you need it!
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What is lead nurturing – how to take care of leads and gain customer loyalty?
Lead nurturing, or how to take care of future customers?