Category: Marketing
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Hyperpersonalization in e-commerce – what will it change for the online customer?
How will hyperpersonalization affect the e-commerce customer experience? Can UX personalization be overdone?
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Influencer marketing in an online store
How does influencer marketing work? How do you find the perfect influencer?
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SMS Marketing in 2025 – do SMS campaigns still make sense?
How does SMS marketing work in 2025? Is it still worth using it?
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Call to Action – what is it, how to create an effective CTA?
What is a call to action? What should I pay attention to when creating a CTA so that it supports conversions?
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What is lead nurturing – how to take care of leads and gain customer loyalty?
Lead nurturing, or how to take care of future customers?
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Email marketing in an online store
How to use email marketing in an online store?
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Cross-selling and up-selling in e-commerce – how to increase sales?
Find out what cross-selling is and what benefits it can bring to your store!
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What is the conversion rate? How to get high conversion in e-commerce?
What is the conversion rate? How to increase conversion in e-commerce?
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Effective e-commerce lead magnet – how to get leads (and customers)?
What is a lead magnet and how to use it in the customer acquisition process?
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Real time marketing – examples and definition of RTM
What is real time marketing? How to use this approach and respond appropriately to current events?