Own online store or marketplace? Learn the pros and cons of both solutions

Selling is the main goal of any store and most businesses in general. However, in order to lead to a sale, you need to make it as easy as possible for customers to move through the stages of the sales funnel – from presenting yourself to potential buyers to completing the transaction. One way to help achieve this goal is to use landing pages.
Table of contents:

E-commerce in Poland – consumer habits


What is a marketplace?


Other examples of marketplaces operating in Poland: Empik, Amazon, AliExpress, Temu, OLX.

How do sales platforms work?


What do you gain and what do you lose by selling on the marketplace?


Quick, convenient start

…and few personalization options.

Low costs

…but only by way of introduction.

Access to an unreachable customer base

…and huge competition.

How does setting up your own store compare in this comparison?


A domain and your own website, or perhaps an e-commerce platform?

Marketing in-house

Create your independence

The commission? I don’t know

Build a personal brand

Is there an objectively better solution?


This is worth knowing about:


  • Business ROI

    What is ROI and how to calculate it correctly?


    How will hyperpersonalization affect the e-commerce customer experience? Can UX personalization be overdone?
    More: What is ROI and how to calculate it correctly?
  • czym jest fulfillment i jak działa w sklepie internetowym?

    What is fulfillment and how does it work in an online store?


    Fulfillment is a logistics solution for small and medium-sized online stores. Check out how it works!
    More: What is fulfillment and how does it work in an online store?
  • sprzedaż subskrypcyjna w e-commerce: jak ją wykorzystać?

    Subscription sales in e-commerce – advantages and risks


    Subscription sales work not only for services. How to use its potential in e-commerce?
    More: Subscription sales in e-commerce – advantages and risks